Terms of Service

1. Scope and provider

These terms apply to all contracts about the use of Appora (the website, the dashboard, the Niche Finder, the AI Builder, the Ads Library and all related services). The provider is the business named in the Impressum ("we").

We offer our services to consumers and businesses. Different terms of the customer do not apply unless we agree to them in writing.

2. Account and contract

To use Appora you need an account. You must give correct information and keep your password secret. You must be at least 18 years old or have permission from a legal guardian.

The free account contract is concluded when you confirm your account. A paid contract (plan or credit pack) is concluded when you finish the payment process in the secure Stripe checkout by clicking the payment button.

3. What Appora does

Appora helps you find app ideas, create apps and websites with the help of artificial intelligence (AI), and look at example ads. AI results are created automatically. They can contain mistakes, may not work as expected, and may be similar to results other users get.

You are responsible for checking every result before you use or publish it, including whether it is legal, safe and free of third-party rights. We do not promise any business success, income, sales or reach.

Video Ads (Pro and Business): AI writes a script, and the video is made with a stock AI presenter (HeyGen) and/or an AI-generated clip (xAI). Costs: AI presenter 30 s = 20 credits, presenter + 10 s clip = 25, premium presenter = 60 (Business only), cinematic clip 15 s = 20. Credits are refunded automatically if a video fails. You must be at least 18 to use Video Ads. The presenter is an AI actor and not a real customer: you may not present the video as a testimonial or real review, use real or famous people, or make health, financial or political claims. Every video is marked as "AI-generated"; you must not remove this mark and must label the video as AI-generated when you publish it (e.g. Art. 50 EU AI Act, platform rules). Videos are deleted from our servers after 7 days – please download them in time.

4. Credits

AI features use credits. The current costs are shown in the dashboard (for example 5 credits for a new app, 1 credit for a change request). If an AI request fails on our side, no credits are used.

Free plan: 10 one-time trial credits for generating and previewing. Export and publishing are only available on paid plans. Trial credits end when a paid plan starts.

Paid plans include a monthly number of credits. Unused monthly credits do not carry over to the next month. On yearly plans the credits are renewed every month.

Credit packs are a one-time purchase. Pack credits do not expire monthly and are used after your monthly credits. They remain available while your account exists, even without an active plan.

Credits have no cash value, cannot be paid out and cannot be transferred to other accounts. When you use up your credits, AI features stop until new credits are available. We never charge you automatically for extra usage.

5. Prices and payment

All prices are in euros. In accordance with § 19 UStG, no VAT is charged. The current prices are shown on the pricing page before you order.

Payments are processed by Stripe. Plans are paid in advance for the chosen period (monthly or yearly) and renew automatically for the same period until you cancel. Credit packs are paid once.

If a payment fails, we may pause paid features until the payment is made. Discount codes apply only as described with the code.

6. Changing your plan

You can upgrade or downgrade at any time in the billing portal. The new monthly credit amount applies immediately. Price differences are calculated proportionally by Stripe and appear on your next invoice.

7. Term and cancellation

You can cancel a plan at any time in your account (billing portal), effective at the end of the current paid period. Until then you keep all paid features. There is no minimum term beyond the paid period.

You can delete your free account at any time. The right of both sides to terminate for good cause remains unaffected. Good cause for us includes serious or repeated breaches of section 9.

8. Right of withdrawal for consumers

Consumers have a statutory right of withdrawal. Details and the model withdrawal form are on the page "Right of withdrawal".

Before paying, you expressly agree that we start the digital service immediately, and you confirm that you know you lose your right of withdrawal once we have begun performance (section 356(5) German Civil Code, BGB). We confirm this on a durable medium (the payment confirmation).

9. Your content and fair use

You keep all rights to your prompts and to the apps generated for you. You give us the rights we need to run the service, for example to store, process and – if you publish an app – host and show it.

You must not use Appora for anything illegal, for malware, phishing, spam, content that violates the rights of others, hate, sexual content involving minors, or for automated mass use that harms the service. We may remove such content and block the account. Published apps must not pretend to be official services of others or collect data without a legal basis.

10. Availability

We aim for high availability but cannot guarantee that the service is always available. Maintenance, security measures or outages of third-party providers (for example hosting or AI providers) can cause interruptions. We may develop and change features as long as the main purpose of the contract stays the same and the change is reasonable for you.

11. Liability

We are fully liable for intent and gross negligence, for injury to life, body or health, under the Product Liability Act, and where we have given a guarantee.

For slight negligence we are only liable if we breach an essential contractual duty (a duty whose fulfilment makes the contract possible and on which you may rely). In that case liability is limited to the typical, foreseeable damage. Otherwise liability for slight negligence is excluded.

Please keep your own backups of important results (for example via export).

12. Data protection

How we process personal data is explained in the privacy policy.

13. Changes to these terms

We may change these terms for valid reasons (for example new laws or new features). We will inform you by email at least six weeks before the change. If you do not object before the change takes effect, the new terms apply; we will point this out in the notice. If you object, either side may end the contract at the date of the change.

14. Final provisions

German law applies, excluding the UN Convention on Contracts for the International Sale of Goods. For consumers this choice of law applies only so far as it does not remove protection from the mandatory law of the country where they live.

If you are a merchant, the place of jurisdiction is our place of business.

We are not willing or obliged to take part in dispute resolution proceedings before a consumer arbitration board.

If a provision is invalid, the rest of these terms stays valid.